When creating a work of spoken art and selecting the “voice” that will represent the target product and/or service, it is of the utmost importance to consider the length of script that will be recreated.
Voice artists of today are all very different. They have different ranges, tones, pitches, volumes, different styles and accents, different timbres and moods and it is imperative that he/she be matched integrally to the piece of work. You would not, for example, hire someone who specialized in high-speed auction-style (or disclaimer-style) speaking for the purposes of recreating a delicate story or somber mood. You would also not choose that person for most narration or anything longer than a few seconds. Although they will be highly skilled in their niche, the actual act of doing a voice over will not be their forte.
For lengthier productions (30 seconds or more) it is wisest to consider actual “voice actors” as they will be the ones trained in recreating and speaking from particular emotions in order to portray the actual mood required. Especially if the oration is geared towards selling something, given that the vast majority of purchases are made on emotional decisions instead of logical ones, it is absolutely vital that someone trained in that art be the one doing the speaking. You need only watch the television ads for a few minutes to see shining examples of professional vs. non-professional creations.
Thursday, May 31, 2007
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