Tuesday, January 22, 2008

Some Things You Should Know About Hiring A Voice Over Artist

From radio-commercials to podcasts, locating the best voice over talent for your company and image is crucial part of your advertising efforts. Voice overs play a part in persuading, entertaining, educating, and generating interest from your target-market. No matter what type of message or ads you are looking to promote, a voice over artist can assist you in creating the dynamic message you need.

Locating the right fit for your voice over artist is crucial in today’s highly-competitive marketplace; you must create a marketing message that jives with your clients and helps to ensure that your business stands above the competition. The process of hiring can be slow, but finding a voice over talent agent can make it easier to locate the best fit. Never the less, there are many ways to track down someone who can assist you in developing the right advertising and marketing message you need. These are some basic do’s and don’ts when hiring a voice artist for your marketing campaign.

Do ask for references. Finding out how the voice over talent has been with other customers and clients can provide some insights on how well they may fit with your company’s goals.

Don’t just listen to only one sample. Ask for at least 3-5 different examples that demonstrate how flexible and adaptable the voice over talent may be. Professional voice over artists should be able to create a bunch of voices and adjust their intonations to meet the demands of your message.

Do request more than one interview. The 1st interview may be strictly to review the person’s qualifications and discover more about their background. The second and third interview might include tests or evaluations, so plan ahead and devise a series of interviews to focus your choice.

Don’t skip online talent. Many talented voice over artists can now be found on the web, and have their own homepage and portfolio for your review. This can make hiring much easier, and you’ll have a far greater comprehension of their background with the audio files and related-links that are accessible online.

Do select a voice that complements your target audience. Customers in your demographic are much more likely to appreciate someone who sounds like their own friends, neighbors and coworkers. Don’t be afraid to invest the time to find at least three distinct qualities or characteristics of your demographic, and seek out voice over talent with the same traits.

Remember to request ask for demo Mp3s. You can review these after the interview, and having them on hand can make it easier for you compare them to all the other voice artists with ease. Don’t forget about those Mp3 or demo-tapes so you can do an ‘apples to apples’ comparison when it comes time to make the final decisions.

Hiring the right voice artist is vital part of creating your sales messages, and you will need to do some research in your market to find out what your clients like the most. Finding a voice over artist with a good track record will make the process of developing your campaign much nicer; take the time to interview and review each applicant to determine just the perfect match.